Plant-based meats are becoming increasingly diverse and popular, and sales have risen a whopping 26 percent in the last year alone. With the average cost estimated to be about $9 per pound, these meat alternatives don’t come cheap, but according to a new report, things are about to change: “It’s all but inevitable that the plant-based meat industry will eventually be cost-competitive with conventional meat. In fact, this tipping point may hit relatively soon given the recent flurry of activity…,” reports Good Food Institute Senior Scientist Liz Specht.

If your mom ever told you to eat your broccoli, she was onto something. While all vegetables contain healthful nutrients, cruciferous vegetables such as broccoli, cabbage, turnip, cauliflower, Brussel sprouts and kale provide three of the most important plant compounds for human health. These plant compounds (phytochemicals) have been extensively researched with thousands of publications describing there efficacy in the prevention and treatment of cancer, atherosclerosis, diabetes, neurodegenerative disorders and various other diseased states. They also slow down the aging process by protecting cells and DNA from damage, fighting inflammation and helping cells repair themselves.

The science is finally catching up and confirming what I’ve been teaching for years – a wholefood, plant-based diet (WFPB) is the key to preventing and reversing America’s most deadly and common chronic diseases. In fact, plant-based nutrition has been shown to protect against the 15 leading causes of death in the world. Unfortunately, despite it’s remarkable benefits, plant-based eating still isn’t widely promoted by mainstream medicine or the media, probably because there is no money to be made in this all-natural way of eating. 

Arnold Schwarzenegger, Torre Washington and David Haye are all world renowned bodybuilders who thrive on plants. And wholefood, plant-based eating is becoming increasingly popular among health conscious elite athletes as well; with celebes such as Venus Williams, Mike Tyson, David Carter, Ricky Williams, and Tony Gonzalez all touting its benefits. These super strong bodybuilders and athletes prove that the idea that you need animal protein to build muscle, is nothing more than a myth.

Unlocking Longevity: 3 Proven All-Natural Methods for a Healthier, Longer Life In the quest for optimal health and longevity, dietary choices play a pivotal role.

Eating the right diet is the best weapon you have for fighting diabetes and heart disease. But you need to be careful when choosing your diet because there is a lot of conflicting advice and some diets that claim to reduce chronic disease risk, can actually increase it. The ketogenic diet is a great example of this. 

Optimize Your Diet with 7 Superstar Health Foods for Peak Fitness All healthy foods are not created equally, and if you want to get in

Embrace the Benefits of a Plant-Based Lifestyle with These 16 Tips Are you considering a shift to a plant-based diet? This transformative eating choice offers

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Optimizing Your Vegan Diet for Health: Essential Nutrients You Need Incorporating a plant-based or vegan diet into your lifestyle can bring about numerous health benefits.